OOONO: FROM IDEA TO FINISHED PRODUCT IN RECORD TIME
OOONO specialises in the design and development of smart products intended to make everyday life easier, such as the OOONO co-driver.
OOONO is a small electronic button designed for cars, that warns of the proximity of traffic occurrences, such as speed checkpoints, traffic jams, accidents, road construction and the like. The product comes with thousands of pre-installed speed checkpoints, as well as other traffic information pertaining to more than 50 countries. In addition, OOONO uses its massive network of users across Europe to pinpoint and update the location of speed checkpoints and other essential traffic information, for the benefit of road safety.
OOONO’s goal is to create fantastic user experiences and products that are simple and easy to use.
Unheard of in electronics
“I suddenly had the opportunity to make a traffic alarm and it was a project that had to be done really fast. Our deadline for the product was crucial for us to be able to reach the Christmas sales,” says Christian Walther, who founded the company in the beginning of 2017.
In addition to the time frame, the design and recommended retail price of the product also placed high demands on development and production. OOONO is no larger than a Danish 5 kroner coin, has a minimal power consumption, lights up and sounds an alarm to warn of various traffic occurrences.
“One week after my inquiry, I had a specification of the product and a development budget in place. It took 6 months to develop the product, from idea to finished product, on the shelves, in the stores. This is unheard of in electronics. I don’t think that there are many, besides CB Svendsen, who are able to carry a project through so quickly and efficiently!” Walther explains.
Given the short amount of time, as well as the pressure associated with the project, a number of challenges did occur. With these types of projects, mistakes are inevitable and they must be corrected along the way. “You should not assume that you will be able to start a high volume production, develop it in half a year and come out with it without any kind of flaws or shortcomings,” says Walther.
For him, it is important that his supplier is reliable, an independent thinker and a good sourcing that is able to create safety and security around the entire project. “CB Svendsen is a sensible production partner and then you have a Danish partner, which helps avoid the kind of uncertainty that can occur with a supplier from, for example, Asia, although you may be able to save a few Danish kroner per unit,” Walther concludes.